Travel industry research authority Phocuswright has announced the winner of the People's Choice Award for its latest Launch program, which was held on June 28th during The Phocuswright Europe Conference in Amsterdam. Six innovators took the stage to present what they hope to be groundbreaking tools and technologies that will transform the travel industry in the years to come.

This year's winner is It's July, which was represented by the company's CEO, Tamar Liberman. It's July facilitates matches between families to meet and create experiences together – where one family is the host and the other is the guest.

"We're absolutely delighted with all the Launch presenters that participated in this year's event at Phocuswright Europe," said Pete Comeau, Phocuswright Managing Director. "Each of them brought some compelling ideas and solutions with lots of game-changing potential. It's clear that the future of travel is very bright. And while the audience voting was tight, in the end It's July was the crowd favorite."

Part of the Phocuswright Innovation Platform, Launch provides an opportunity for select scaleups and established companies to introduce new products that promise to reshape some aspect of the travel value chain. The People's Choice Award winner was chosen by the attendees at Phocuswright Europe 2022. The following companies were selected to participate at this year's Launch program:"

  • Group Reservation System
  • HalalBooking
  • It's July
  • Trava
  • Travel Ledger
  • TrustedHousesitters

Since the first Travel Innovation Summit in 2008, 553 innovators have participated in Phocuswright's innovation events. Together, these Phocuswright Innovation alumni have introduced a wide range of innovations to the travel industry. Nearly 400 of them have raised funding, collectively totaling more than $8.2 billion, and more than 100 have been acquired.