Europe's Largest Hotel Company Aims to Redefine Role in Global Hotel Distribution

Published March 2018

We all know that the hotel industry is facing a series of challenges around its sales and distribution strategy. The rise of digitalization, new technologies and new competitors influence the decisions that hotel groups make every day. The current landscape of powerful intermediaries that influence the traveler decision-making process is also a big factor.

Yet, perhaps the apparent "problem" with OTAs is not as pronounced as some might say, or, hotels have figured out a way to keep the ecosystem finely balanced for their own benefit.

PhocusWire assembled three executives from leading hotel chains for a panel discussion at the recent ITB Berlin Convention:

  • Maud Bailly, Chief Digital Officer, AccorHotels
  • Chinmai Sharma, Chief Revenue Officer, Taj Hotels Palaces Resorts Safaris (Indian Hotels Group)
  • Carole Tahar, Chief Digital Officer, Louvre Hotels

The session, moderated by PhocusWire's editor in chief, Kevin May, shines a light on how their respective distribution strategies are formed, how they handle the sometimes delicate relationships with OTAs, and their approach to direct bookings. Plus, the panel touches on if Airbnb can be a viable and valuable new distribution channel for the hotel sector in general. Watch the ITB session.

m bailly phocuswright europe accor

Phocuswright continues the dialogue from 15-17 May, at Phocuswright Europe. Hear more from Maud Bailly of AccorHotels where she will deliver a keynote on how the company's fresh leadership and approach is redefining the chain's role in global hotel distribution for years to come.

Learn more about this Keynote session.

Register today.