By: Douglas Quinby
Just two companies, The Priceline Group and Expedia Inc., together account for nearly two thirds of Europe's €64 billion online travel agency (OTA) market, according to Phocuswright's latest
European Online Travel Overview. And together, just four companies represent nearly three quarters of all OTA revenue. The region's two largest OTAs continue to outpace the rest of the market in growth and spend.
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What does that mean for the future of online travel in Europe? It's the Continent's €64 billion question. Furthermore: How can the rest of the pack compete? When the sales and marketing spend of Expedia and Priceline each is greater than the gross bookings of any other European OTA, what are the strategic options?
This essential question is at the heart of the 2018 Phocuswright Europe program: How do the Davids of online travel compete with the modern-day Goliaths? (And what does this mean for travel's traditional tour operators and retailers?)
Join us in Amsterdam on 15-17 May to hear from these digital upstarts and European travel brands that are forging a path against the odds to take on travel's digital behemoths: