The key developments that will shape the discussion on Center Stage

If nothing else, 2019 gave the European travel industry* plenty of opportunities to demonstrate its resilience. The sudden collapse of one of the region's biggest travel brands, the looming exit of the U.K. from the European Union, and myriad challenges in the airline segment each threatened to derail growth. Despite these and other formidable issues, Europe's travel market grew 2% in 2019 to €296 billion.  


Register for Phocuswright Europe before 31 January to save €800


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Each year, Phocuswright Europe dives into the state of the European travel marketplace including its challenges and achievements. The 2020 program will once again explore key developments and trends such as these from recent Phocuswright research*: 

  • Online bookings cross the 50% threshold; offline remains relevant 
  • Online market skews further toward supplier websites and apps 
  • With Thomas Cook exit, adjustments and uncertainty in key markets 
  • Bracing for Brexit - developing plans to mitigate the potential impact of Brexit on tourism 
  • Despite modest growth, air segment faces challenges 
  • Rail reforms to fuel competition, innovation 

Join the biggest and most innovative companies in the European travel market 18-20 May in Amsterdam for Phocuswright Europe 2020. Register by 31 January and save €800. 

* Source: Phocuswright’s Europe Online Travel Overview 2019