Generation Alpha, the emerging age group represented by those born after 2010, may be young, but they are informed, have ideas and opinions, and are already establishing their role - and influence - in the family. They've grown up with technology, content and instant gratification, but they also crave connections and shared experiences. Gen Alpha’s potential cultural and economic impact has been likened to that of their Millennial parents. So how will this next generation impact the travel industry? New custom research from Expedia Group Media Solutions examines Gen Alpha’s influence on family travel decisions - from destination selection to trip activities - and how they may shape the future of travel. Walk away with a deeper understanding of Gen Alpha, their role in travel planning, and the content and sources that are influencing multi-generational travel decisions around the world.