There’s no doubt that consumer behavior has seen major shifts in the time of coronavirus. Being confined to home brings out changes - when people are forced to do something, they do it - and years of thinking of doing it were compressed into months of actually doing it. In this session, we put the spotlight on what changes in consumer behavior Covid-19 has brought to a region that was already dynamic and changing. Which behaviors will stick and which will not? Will super apps rise up even more powerful or will travel platforms be able to adapt quickly to thrive better?