As the travel industry looks toward recovery, the best way to navigate the path forward is by working closely and collaboratively across the entire industry and understanding the attitudes and motivations of those who will be looking to travel again soon. Through Expedia Group’s proprietary first-party data and custom research, Expedia Group Media Solutions explores European and international traveler intent and sentiment for planned and future leisure travel, revealing opportunities for advertisers to connect with travelers as they dream, consider, and book their next trip. Walk away with insight into changing traveler needs and considerations, along with the messages, campaign creative and policies that will best engage travelers and help Europe capture demand when the time is right.