The travel industry has gone through transformation over the last few years, and it will need to adapt to the changes brought by an accelerated digitization of our lives. One most profound outcome from the integration of work and life is that it disrupted the well-planned consumer decision journey as we know it, and the rise of a new consumer persona. We call it: the Workday Consumer. Join us to learn more about the findings from Microsoft´s research study in collaboration with Forrester, and how Microsoft Advertising is contributing to the travel sector recovery with productive solutions for advertisers and brands around the globe.