Offering a positive, satisfying and sustainable experience for both tourists and residents is one of the greatest challenges for tourism destinations.

However, with today's modern tools, like Artificial Intelligence and Alternative Data, there are new ways of evaluating and benchmarking sustainability and inclusivity initiatives. These new metrics are revolutionising destination management and marketing.

Until now, the measurement of these KPIs has been conducted through subjective self-assessments or external surveys. Today, DMOs, DMCs and tourism organisations have access to accurate and objective metrics to analyse their destination - automatically, objectively, reliably, and in real time.

Discover how your destination can better support locals and visitors alike with the latest innovations in travel technology.