Rom Hendler

Founder & CEO

Rom Hendler Founder & CEO
Rom is the Chief Executive Officer at InnoVel, an open innovation center that acts as an arm for international Travel and Hospitality corporations looking for engagement with the vibrant Israeli startup ecosystem.

Rom Hendler is a 25 year veteran of the industry. Prior to Innovel, Rom held several C-level roles with Las Vegas Sands, the world’s biggest integrate resorts company, which he joined in 2000. He started as a revenue manager, implementing strategies that changed the pricing and distribution paradigms in Las Vegas. Through many promotions Rom held various roles and responsibilities in both operations and more strategic roles, holding key positions such as Senior Vice President and Chief Marketing Officer, where he oversaw Global Sales & Marketing efforts worldwide, and Chief Information Officer. Rom eventually held the title of Senior Vice President & Chief Administration Officer (CAO) until March 2016, when he left the company after 16 years. As CAO, Rom oversaw the global budgeting process, capital expenditures, project management, financial reviews, corporate travels, etc. At Las Vegas Sands, he worked relentlessly on process enhancement and efficiencies, and developed corporate best practices for marketing analytics, distribution strategies, CRM, revenue management, e-commerce, loyalty programs, direct marketing, casino floor optimization, and marketing systems.

The depth of his knowledge, as well as the his cutting-edge initiatives, place him as a worldwide expert in the operation and management of various hospitality elements in integrated mega-resorts, including hotels, entertainment venues, and gaming. The uniqueness of his career progression allowed him to be uniquely qualified to meet his current role as a leader in Travel Tech development.

Rom holds an MBA specializing in Hospitality Management from IMHI – Institut de Management Hotelier Internationale (a joint Cornell-Essec program), Paris, and a B.Sc. in Hotel and Food and Beverage Management and Nutrition from Hebrew University of Jerusalem.

Rom speaks 5 languages: English, Hebrew, French, Spanish and Portuguese. He enjoys traveling & exploring new cultures with his family. His hobbies include skiing, swimming sailing, biking and spending quality time with friends and family. Rom is married and has three children.