Guido Becher

Head Of Travel
Rappi

Guido Becher Head Of Travel
As the head of Rappi Travel, Guido is in charge of building and running this new vertical inside the fastest growing "superapp" and ecommerce platform in the Latin American region. Guido brings with him over 20 years of experience in travel tech, launching and building teams and businesses across Latin America. He is a passionate entrepreneur and travel industry enthusiast. After founding a reverse auction model OTA in 1999, 123vendido.com, he started and was the driving force behind Netactica, one of the top travel technology providers in Latin America.

Sessions

Thursday, September 10, 2020 13:35 – 14:00 CET

WiT Europe: Consumers, They Are A-Changing

There’s no doubt that consumer behavior has seen major shifts in the time of coronavirus. Being confined to home brings out changes - when people are forced to do something, they do it - and years of thinking of doing it were compressed into months of actually doing it. In this session, we put the spotlight on what changes in consumer behavior Covid-19 has brought to a region that was already dynamic and changing. Which behaviors will stick and which will not? Will super apps rise up even more powerful or will travel platforms be able to adapt quickly to thrive better?

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