Guido van Til is Vice President Digital Strategy for Air France / KLM. With over 33 years of experience within KLM Royal Dutch Airlines, Guido is a real veteran in the airline business and IT. The common thread throughout Guido’s career has been leveraging technology to make travel easier and more enjoyable. Guido is known to be a no-nonsense straight talker, pushing and supporting his team and peers to simplify and above all: get things done. With the use of enabling technology, real breakthroughs have been achieved. Guido’s focus is to ensure consistency in the customer experience over all digital touchpoints, deliver capabilities to exceed customer expectations and to drive breakthrough innovations both towards customers as well as internal and operational processes.