Sergio Colella

President, Europe

Sergio Colella President, Europe
Sergio joined SITA in 2017 as President of Europe. Since his arrival, he is strongly committed to improve the value delivered by SITA across the air transport industry in the region, leveraging the truly global footprint, the differentiating services and innovation capabilities that make SITA’s value proposition unique for its customers. He is transforming the European team towards a more customer centric organization able to partner with the key ATI players for achieving greater business outcome through technology.

Sergio has an extensive background in managing complex, large scale international IT transformations within leading companies in several industrial sectors in Europe: he worked 25 years with Accenture, where he was Managing Partner in charge of the Automotive, Industrial Equipment, Infrastructure and Transportation practice for Europe & Latin America (EALA), after holding a variety of leadership positions. Prior to SITA, he covered for 3 years the role of Vice President and General Manager of HP Enterprise Services EMEA South, where he led a significant transformation to align the organization, processes and talents to the fastchanging, solution-led enterprise services business.

Sergio, a French/Italian national, holds an Engineering Sciences degree as well as a Master in Business Administration and is based in Paris, France.


Wednesday, September 9, 2020 13:35 – 13:55 CET

Executive Roundtable: New Realities in Air Travel

Air travel has been shaken to its core, and new safety measures and guidelines have sparked only a partial recovery. What else must be done to overcome passenger (and corporations‘) health concerns throughout the journey? Top experts discuss airline recovery, shifting trends, new standards, technical innovations and effective ways to reinstall confidence in flying.

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