Cristina Ramos Fernandez

COO Franchised Hotels Southern Europe
Accor

2021 Phocuswright Europe speaker

Cristina Ramos Fernandez COO Franchised Hotels Southern Europe
Cristina Ramos holds the position of Chief Operating Officer for Franchised Hotels within the Accor Group - the world's fifth largest hotel group. Member of the Management Committee for Southern Europe, She is responsible for 1,400 franchised hotels in the 7 countries that make up the region (France, Spain, Portugal, Italy, Greece, Malta and Israel) under 10 brands covering the various hotel segments. Over the last 20 years she has held various positions of responsibility within the Accor group, until 2020 she held the Operational responsibility for the managed and franchised hotels for Spain, Portugal, Italy, Greece and Malta. Previously, she held the position of Director of Sales, Marketing, E-commerce, Loyalty and Revenue Management for Spain and Portugal.

Prior to her experience in the Accor Group, she worked for the British group De La Rue (now Glory), specialised in cash management products for Banking, where she held positions of responsibility in the areas of Marketing or Purchasing.

Cristina holds a degree in Economics from the Universidad Complutense de Madrid, a Master's degree in Hotel Management from ESSEC - PARIS, and a Master's degree in Marketing and Sales Management from ESADE.