Lorraine Sileo

Senior Analyst and Founder, Phocuswright Research
Phocuswright Inc.

2021 Phocuswright Europe speaker

Lorraine Sileo Senior Analyst and Founder, Phocuswright Research
Lorraine Sileo launched the research division of Phocuswright Inc. in 1998. Phocuswright's global marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. She is quoted frequently in consumer and trade media and has authored numerous publications (including Phocuswright's U.S. Online Travel Overview reports). Lorraine has testified at hearings held by the National Commission to Ensure Consumer Information and Choice in the Airline Industry, charged by Congress to examine the impact of online distribution on the travel industry. She was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer electronics marketplace for various publications and media companies for over 20 years.

Sessions

Tuesday, June 29, 2021 16:10 – 16:30 CET

The Push for Direct: Will Hotels Take a Stand or Accept a Hand?

Is now the best time for hotels to push their direct booking strategies and loyalty programs with customers? Or will they need intermediaries more than ever as they reboot? How and when to engage with your distribution partners post-pandemic is debated.

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Tuesday, June 29, 2021 17:05 – 17:25 CET

Travel Subscriptions and the Price of Loyalty: Will They Work?

Subscriptions are in the spotlight as travel companies explore new options or reinvent themselves for travelers and business partners. But how sustainable is the subscription model and do travelers really want to pay?

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Wednesday, June 30, 2021 17:10 – 17:25 CET

The Next Chapter or A New Tale?

There’s no better time to stir the pot and shift priorities, and that’s exactly what the world largest online travel agency has in store. After surviving the worst of the pandemic, Expedia is ready for its very own sequel – a sharper focus on leisure and hospitality, especially short term rentals, and more services aimed at assisting partners and suppliers in the return to travel. Ariane Gorin, president of Expedia for Business, shares her vision for what comes next.

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