Annakaisa Ojala

Digital Strategist
Business Finland

2022 Phocuswright Europe speaker

Annakaisa Ojala Digital Strategist
Annakaisa has over 15 years of experience in helping companies to accelerate growth in digital channels in media and airline industries. Now she is working at Visit Finland to support and facilitate digitalisation and sustainable development of the Finnish travel industry.

Visit Finland promotes Finland’s international appeal as a sustainable and desirable destination and helps businesses, enterprise groups and travel regions grow sustainably on the global marketplace.

Visit Finland’s strategic goals are to promote Finland is a sustainable, reliable and safe travel destination, Finland to be recognized as the world’s leading sustainable travel destination – all year round.

Sessions

Wednesday, June 29, 2022 10:15 – 10:40 CET

Executive Roundtable: Sustainable Innovation - Destinations Lead the Way

Destinations are acutely aware of the need to deliver the sustainable, value and purpose driven tourism demanded by visitors. But balancing social and environmental goals with economic benefits is a challenge. So, what investments do they need to make in order to drive change and what is the new measure of success?

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