Annakaisa has over 15 years of experience in helping companies to accelerate growth in digital channels in media and airline industries. Now she is working at Visit Finland to support and facilitate digitalisation and sustainable development of the Finnish travel industry.

Visit Finland promotes Finland’s international appeal as a sustainable and desirable destination and helps businesses, enterprise groups and travel regions grow sustainably on the global marketplace.

Visit Finland’s strategic goals are to promote Finland is a sustainable, reliable and safe travel destination, Finland to be recognized as the world’s leading sustainable travel destination – all year round.