Fernando has been the chief commercial officer and member of the management committee at NH Hotel Group since July 2016. Previously he was senior vice president commercial strategy & pricing.

He is expert and passionate on revenue management, commercial practices and distribution with a complete background and experience in both urban and resorts area gained through international hospitality companies as Melia Hotels International, Hesperia, the Ritz or Le Meridien.
He co-founded the Revenue Management & Distribution firm Xotels (2006) and is the founder of the Master’s Degree “Expert on Revenue Management” at Universidad Rey Juan Carlos in Madrid (2009).