Fernando Vives

Chief Commercial Officer
NH Hotel Group

2022 Phocuswright Europe speaker

Fernando Vives Chief Commercial Officer
Fernando has been the chief commercial officer and member of the management committee at NH Hotel Group since July 2016. Previously he was senior vice president commercial strategy & pricing.

He is expert and passionate on revenue management, commercial practices and distribution with a complete background and experience in both urban and resorts area gained through international hospitality companies as Melia Hotels International, Hesperia, the Ritz or Le Meridien.
He co-founded the Revenue Management & Distribution firm Xotels (2006) and is the founder of the Master’s Degree “Expert on Revenue Management” at Universidad Rey Juan Carlos in Madrid (2009).