Siew Hoon Yeoh

Founder, WIT and Editorial Director
Northstar Travel Group Asia

2022 Phocuswright Europe speaker

Siew Hoon Yeoh Founder, WIT and Editorial Director
Yeoh Siew Hoon is the founder and editor of Web In Travel, a Singapore-based multi-media platform content provider best known for its event series related to online travel distribution in the Asia Pacific region.

Its signature conference is held in Singapore every October in partnership with ITB Asia and is part of the TravelRave week of events, organized by the Singapore Tourism Board.

WIT also holds conferences in the Middle East, Japan and Indonesia. Its news website is a must-visit for anyone who wants to know what’s going on in travel distribution, marketing and technology in APAC.

WIT was acquired by Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries, in April 2014. She was recognized as Tourism Entrepreneur of the Year by the Singapore Tourism Board in 2014.

Siew Hoon continues to run WIT and as editorial director for Asia, she’s responsible for leading Northstar’s expansion in the region.

Sessions

Wednesday, June 29, 2022 9:00 – 10:15 CET

WiT Europe: Around Asia in One Hour

Ya, right? But you bet we will certainly give it a “fast forward” go as we take you through the accelerated changes in consumer adoption, product experimentation and innovation in one of the world’s most dynamic and can-do regions. From the scaling of established travel giants and how they have taken deeper roots during the pandemic, to the changes in consumer behaviour as they move on to e-commerce platforms and superapps and how that all affects the wider travel eco-system. We gather the players who’ve been on the ground in Asia the past two years and navigated the turbulence and uncertainty to emerge into the light of recovery.

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