Alberto Gutiérrez Pascual

CEO and Founder

2023 Phocuswright Europe speaker

Alberto Gutiérrez Pascual CEO and Founder
Alberto is the founder and CEO of Civitatis, world leaders in the commercialization of guided tours and excursions in Spanish the world over. In 2023, Civitatis hopes to sell to more than 9,600,000 travelers. Civitatis also offers the most read Spanish language travel guides, such as or Since 2017, Civitatis also works in English, French, Portuguese and Italian, looking to replicate its success in the Spanish market. For more than 15 years, Alberto has passed on his passion for travel, his curiosity to discover new destinations and his quest for tourism excellence to a team that has continued to grow. Today, more than 200 people are part of the Civitatis team. As a traveler, Alberto has visited more than 80 countries and has the experiences to match. He’s swum with great white sharks in South Africa and has been chased by an elephant in South Africa. He’s visited active volcanos in Vanuatu, flown acrobatic planes in Las Vegas, visited the Cu Chi tunnels in Vietnam and even flown from Frankfurt to Tokyo, without a seat.


Tuesday, June 13, 2023
4:50 PM – 5:15 PM CET

Executive Panel: Much to Do

Tours and activities came of age during the pandemic as travelers' desire for new adventures and experiences sparked a rapid move to digitalization. Some of the largest players share their views on keeping the momentum going.

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