Cesc has over 20 years of experience in building digital products. Before entering the travel industry, he spent a decade working as a UX designer and creative director for various gaming startups. In 2014, Cesc co-founded Sam :] , an award-winning digital assistant acquired by FlightCentre in 2017. Following the acquisition, he assumed the role of Chief Product Officer (CPO) for FlightCentre's business travel division. Since mid-2021, Cesc has been functioning as an independent consultant, aiding travel, and e-commerce companies in utilizing new digital technology to address their existing business challenges.