An unequalled authority on revenue generation and optimization, hospitality distribution, digital marketing, strategic planning and training, Cristina has successfully worked with global and regional multi-brand groups building and optimizing their performance within the global marketplace.

Cristina's experience spans more than 25 years within the hospitality industry across Europe, the Middle East and Africa in commercial departments (Sales, Revenue, Distribution, Marketing). After 15 years in Middle East, she moved back to Europe in 2020, she is works as hospitality consultant, hospitality school lecturer, Phocuswire contributor and Phocuswright Market Analyst EMEA.