Eugenia started her career in hospitality, owning Sales&Marketing functions at individual and chain properties. She then joined Expedia to build the company's direct supply in Eastern Europe and Russia, and further on - to lead business development efforts for Expedia's B2B branch - Expedia Partner Solutions - in EMEA.

Early 2022, Eugenia moved to Spain and accepted the role of Ecosystem Partnerships Director at Meta where her focus lies in monetization and building commercial strategy for Facebook, Instagram and WhatsApp advertising technology and product partners, from SaaS to commerce, from messaging to creative.

Eugenia holds a Master's degree from Polytechnic University in St. Petersburg and an MBA from Alliance Manchester Business School, UK. She is an active angel investor and advisor to both start-ups and VCs.