Mitra Sorrells

Editor in Chief

2023 Phocuswright Europe speaker

Mitra Sorrells Editor in Chief
Mitra Sorrells has more than 20 years of experience as a journalist for a variety of digital, print, and broadcast outlets.

She began as a reporter and producer for local television stations in the Carolinas and Ohio and most recently served as technology editor and Orlando bureau chief for BizBash, a leading trade media for the event industry.

She has a B.A. in journalism from the University of North Carolina at Chapel Hill (and will gladly discuss Tar Heel basketball with anyone who will listen!).


Tuesday, June 13, 2023
9:10 AM – 9:30 AM CET

Executive Interview: Back to Basics

The first true social platform for travel goes back to its roots as the trusted place for everyone's trip planning.

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Wednesday, June 14, 2023
10:15 AM – 10:40 AM CET

Executive Panel: How ChatGPT Can Shock Travel Retailing

Generative AI is set to revolutionize travel. Pioneers in the field tell us how the technology will change everything from the back of the house to the front.

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