Finnair is the flag carrier airline of Finland, with its headquarters located in Helsinki. The airline operates both domestic and international flights to over 100 destinations across Europe, Asia, and North America and ranked as a 5-star carrier by APEX. In 2022, turnover of the company was 2.5 billion USD, it carried 9.1 million passengers, employed 5200 people, and had a fleet of 80 aircraft. As SVP Customer Engagement, Rogier is responsible for Finnair’s B2C business which includes brand, marketing, loyalty, and digital product management.