Siew Hoon Yeoh

Founder, WIT and Editorial Director
Northstar Travel Group Asia

2023 Phocuswright Europe speaker

Siew Hoon Yeoh Founder, WIT and Editorial Director
Yeoh Siew Hoon is the founder and editor of Web In Travel, a Singapore-based multi-media platform content provider best known for its event series related to online travel distribution in the Asia Pacific region.

Its signature conference is held in Singapore every October in partnership with ITB Asia and is part of the TravelRave week of events, organized by the Singapore Tourism Board.

WIT also holds conferences in the Middle East, Japan and Indonesia. Its news website is a must-visit for anyone who wants to know what’s going on in travel distribution, marketing and technology in APAC.

WIT was acquired by Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries, in April 2014. She was recognized as Tourism Entrepreneur of the Year by the Singapore Tourism Board in 2014.

Siew Hoon continues to run WIT and as editorial director for Asia, she’s responsible for leading Northstar’s expansion in the region.


Tuesday, June 13, 2023
10:50 AM – 11:20 AM CET

Executive Panel: The Bridge Series - Products in the New World

Innovative products have come to the forefront in 2023 and are driving the industry forward. The most innovative and agile Titans and Trailblazers are developing products to address the shifting preferences of travelers, who now prioritize safety, convenience, and unique experiences and to empower B2B partners to service travelers in a hyper-personalized, contextual manner. Follow the product enhancement journey into the New World that is as efficient as it is experiential, from different perspectives and markets.

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Tuesday, June 13, 2023
3:00 PM – 4:00 PM CET

WiT Europe: Hello, New World

In this curated session, WiT puts the spotlight on the new world of trends and tech in the more unconventional markets where things are changing at a rapid pace and accelerated during the pandemic. From South Korea to the Middle East and Nigeria, we meet the titans and trailblazers from those markets and scan the fast-paced, high-growth digital travel landscapes forming and how that might influence the way you think about opportunities and new ideas for your businesses in Europe.

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