Walter Buschta

Senior Vice President, Marketing & Client Services
Phocuswright Inc.

2023 Phocuswright Europe speaker

Walter Buschta Senior Vice President, Marketing & Client Services
As Senior Vice President of Marketing and Client Services, Walter Buschta directs Phocuswright and PhocusWire's worldwide marketing and client support initiatives.

Leading an exceptional team, Walter establishes Phocuswright as the foremost authority in travel research, attracting thousands of top-tier executives from the travel, tourism, and investment sectors to Phocuswright's international events. He spearheaded the 2017 launch of PhocusWire, Phocuswright's daily news outlet, which now reaches over a million readers passionate about travel technology, distribution, and innovation.

Walter is a key player in the development and implementation of Phocuswright's innovation products including research, pitch events, travel technology fellowship, startup programs and more. He is also passionate about The Young Leaders Summit, supporting career development of select rising stars in travel.

Prior to joining Phocuswright in 2017, Walter co-founded successful ventures in both Europe and the U.S. He also held the position of Chief Marketing Officer at Interhome, the largest vacation rental property management company headquartered in Zurich, Switzerland.

Walter and his team position Phocuswright as the leading travel research authority and drive an audience of thousands of the most senior executives from the travel, tourism and investment industry to Phocuswright's global events. He also led the launch of PhocusWire in 2017, Phocuswright's daily news channel which reaches more than a million people interested in travel technology, distribution and innovation.

Walter is a key player in the development and implementation of Phocuswright's innovation products including research, pitch events, Connects networking platform, startup programs and more. He is also passionate about The Young Leaders Summit, supporting career development of select rising stars in travel.

Before joining Phocuswright in 2017, Walter co-founded companies in Europe and the U.S. and served as CMO of Interhome, the largest vacation rental property management company, based in Zurich, Switzerland.