STR is the leading provider of data benchmarking and analytics for the global hospitality industry. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive solutions are built to fuel our clients’ growth and help them make better business decisions.

Through our 30-plus years of service to the hospitality industry, we have developed a number of vital benchmarking performance solutions, establishing market trend transparency and attracting investment capital to the sector. By delivering stellar client services and products, we have established a reputation as a trusted adviser in the marketplace. Our culture revolves around integrity, and we live up to this value by making data accuracy and confidentiality our top priority.