2019 Phocuswright Europe sessions will cover hot topics such as …
Are you experienced?
Motivated by tech-savvy travelers and enabled by powerful platforms, tour and activity suppliers are getting online … and fast! Explore how the explosive experiences segment is disrupting the traditional European tour operator market and creating new challenges in destination marketing.
OTAs on the move
As Expedia continues to prioritize its expansion in Europe, what does it mean for the rest of the market? From Booking.com to boutique OTAs and everyone in between, get to know the shifting intermediary landscape.
Private accommodation advances
As Europe's vacation rental and private accommodation market heats up, the big boys are elbowing into the space, and everyone from traditional hospitality companies to city regulators are taking note. This once "alternative" segment is shaking up the landscape.
A direct approach
It's no secret that European travel suppliers are pulling out all the stops to get travelers to book on their own websites and apps. And while it's working, their partnerships with OTAs remain vital. How far can they push direct business without upsetting the apple cart?
Travel tech: promise and peril
Voice assistants, machine learning, AI and blockchain. As advances in technology roll along, which will disappoint and which will dominate? Hear where tech is heading from some of Europe's most innovative travel brands.
Brexit dead ahead
One of Europe's most influential online travel markets is leaving the European Union. How will the U.K. go it alone, and which markets and major players will feel the brunt of Brexit?
Are we there yet?
New and re-imagined forms of mobility are getting lots of interest and investment in Europe. From car sharing and long-distance buses to last-mile bikes, e-scooters and more, the ground segment has grown up.
Eyes on the East
Our sister brand, WiT (Web in Travel), shines a light on APAC's booming travel market. What have China's biggest brands figured out that leaves the West wanting?
Stay tuned for more program details!