Phocuswright Innovation: Launch

Innovation isn't just for startups – established companies are breaking new ground and developing new technologies. This is the stage for established companies that are changing the travel landscape.

What is Launch?

Launch provides established companies that are ready to unveil a groundbreaking innovation with a spot in the limelight and a chance to wow the travel industry's most savvy and engaged audience during Phocuswright Europe. Established companies will be critiqued by a Focus Group of esteemed industry professionals.

Eligibility Criteria

Companies eligible to for Launch:

  • Established companies 48 months or older
  • No funding limit
  • Must be presenting a new, breakthrough and market changing innovation
  • Must pass a thorough and rigorous Phocuswright screening
  • Accepted contestants pay €12500 for entrance to Launch and Phocuswright Europe
  • Company does not have to be based in EMEA to qualify


Launch provides established companies a comprehensive innovator package, including time on stage, a spot in the Innovator Showcase and access to travel's most discerning audience.

All contestants of Launch receive:

  • Two registrations to Phocuswright Europe (value €1895 each)
  • Ten minutes of demonstration time and interaction with Launch PhocusGroup
  • Video recording of on-stage demonstration
  • Exhibit package in conference showcase during Phocuswright Europe
  • URL and logo on the conference website and mobile app
  • Company profile on mobile app
  • Listing on all program schedules
  • Coordinated social media campaigns
  • A chance to win award

Launch Awards

  • Launch People's Choice Award: winner and runner-up
Launch Pricing €12500

No need to apply. Use the link below to connect with our team.

Review the eligibility criteria and demonstrator benefits and contact us today to find out how to get on stage.

Kristin Kennard
Event Sales Manager
+1 201 902-2067

Email Kristin

Based in the U.S.?

Check out Launch at The Phocuswright Conference.