The Mobile Payment Journey: A Perfect Travel Shopping Experience Presented by: Worldpay
Uncover the perfect travel shopping experience on mobile. And find out if yours comes close.An exclusive first look at Worldpay’s new research of ... [read more]
Uncover the perfect travel shopping experience on mobile. And find out if yours comes close.An exclusive first look at Worldpay’s new research of 16,000 consumers across 10 markets (U.K., U.S., China, India, Japan, Brazil, Russia, Germany, South Korea and Australia), with a focus on their last mobile shopping and booking experience, and factors contributing totheir decision to make a purchase via mobile.When a mobile shopper wants to book a trip, they go through several steps: from downloading an app, browsing choices, setting up a profile, entering payment details and finally hitting ‘Book Now.’ But what does the optimal mobile shopping journey entail?Explore how travellers pay on mobile, the six steps within the shopping journey where payments has a key role, top reasons why people don’t complete a travel purchase, and of course, what makes the mobile shopping experience better.
Robert Buma, Relationship Manager, WorldpayThomas Helldorff, Vice President Travel & Airlines, Worldpay