POWERING GREAT DECISIONS
Research on attitudes about sustainability
Recently, consumers’ interest in greener, sustainable lifestyle habits has surged. In the travel industry, aligning with consumers’ expectations around sustainable practices is key. While the global pandemic forced leisure travelers to take fewer trips and alter their typical traveling style, purchases and attitudes vary by country and demographic.
This report explores consumers’ trip-planning and purchasing behavior in the frame of sustainability. This includes the environmental impact of the travel products they select, and their attitudes toward environmental conscientiousness for future travel.
Sustainability in European Travel 2021