Commitment to Responsibility

Phocuswright is committed to lead by example through efforts in offsetting the carbon footprint of the event, supporting responsible tourism and sustainability through an education and performing arts partnership, reducing and reusing waste, creating a diverse and inclusive event and more.


Leading by example

Phocuswright is committed to being a leader in environmentally-conscious events by taking proactive, voluntary measures.

We are offsetting the carbon footprint of Phocuswright Europe 2023 including waste, power and water usage, food and beverage and transportation emissions of every attendee.


Sustainable initiatives

Communities around the world have been hard hit by the pandemic and Phocuswright’s sister company, WebInTravel and their “WiT for Good” initiative has an ongoing partnership with Cambodian-based Phare Ponleu Selpak (PPSA) supporting responsible tourism and sustainability through education and performing arts.

Phocuswright is partnering with this social enterprise to produce sustainable lanyards for the Phocuswright Europe event.


Responsible operations

Details for 2023 are coming soon.

In 2022, through the Beurs van Berlage's membership in MVO Nederland, the event location commited itself to critically review how the banquet department impacted the people and environment of the city. This meant reviewing energy and equipment use, waste reduction and recycling (the mushrooms used in the bitterballen are grown using used coffee grounds), and product selection through local, responsible producers.

Additionally, 50% of the food options during the conference were always vegan, ensuring healthy choices for our attendees and reducing CO2 emissions.


A diverse and inclusive event

Phocuswright is working with organizations to improve diversity in the audience. In past events, we have sponsored tickets for organizations like RaizUp that help us identify attendees that better represent the diversity of the travel industry and its global representation.


CEO-driven business commitment

Phocuswright's parent company Northstar Travel Group is a member of CEO Action for Diversity and Inclusion. It's the largest CEO-driven business commitment to advance diversity and inclusion in the workplace, and includes the I Act On pledge for any individual to take.


Research on attitudes about sustainability

Recently, consumers’ interest in greener, sustainable lifestyle habits has surged. In the travel industry, aligning with consumers’ expectations around sustainable practices is key. While the global pandemic forced leisure travelers to take fewer trips and alter their typical traveling style, purchases and attitudes vary by country and demographic.

This report explores consumers’ trip-planning and purchasing behavior in the frame of sustainability. This includes the environmental impact of the travel products they select, and their attitudes toward environmental conscientiousness for future travel.

Sustainability in European Travel 2021