PROTECTING THE ENVIRONMENT

Leading by example

Phocuswright is committed to being a leader in environmentally-conscious events by taking proactive, voluntary measures.

We are offsetting the carbon footprint of Phocuswright Europe 2022 including waste, power and water usage, food and beverage and transportation emissions of every attendee.

The conference program also features sessions that highlight the need for sustainable practices through the following sessions:

• Executive Roundtable: Making Sustainability Sustainable
• Executive Roundtable: Sustainable Innovation - Destinations Lead the Way
• Executive Roundtable: Common Ground

PROMOTING RESPONSIBLE TOURISM

Sustainable initiatives

Communities around the world have been hard hit by the pandemic and Phocuswright’s sister company, WebInTravel and their “WiT for Good” initiative has an ongoing partnership with Cambodian-based Phare Ponleu Selpak (PPSA) supporting responsible tourism and sustainability through education and performing arts.

Phocuswright is partnering with this social enterprise to produce sustainable lanyards for the Phocuswright Europe event.

REDUCING AND REUSING

Responsible operations

Through the Beurs van Berlage's membership in MVO Nederland, the event location commits itself to critically review how the banquet department impacts the people and environment of the city. This means reviewing energy and equipment use, waste reduction and recycling (the mushrooms used in the bitterballen are grown using used coffee grounds), and product selection through local, responsible producers.

Additionally, 50% of the food options during the conference are always vegan, ensuring healthy choices for our attendees and reducing CO2 emissions.

CREATING A SPACE FOR EVERYONE

A diverse and inclusive event

Phocuswright is working with organizations to improve diversity in the audience. We have sponsored tickets for organizations like RaizUp that help us identify attendees that better represent the diversity of the travel industry and its global representation.

RaizUp will facilitate its #IAmRemarkable Workshop for attendees, which promotes personal and professional development, designed to empower women and members of other underrepresented groups to celebrate their achievements in the workplace and beyond.

SUPPORTING INCLUSIVE WORKPLACES

CEO-driven business commitment

Phocuswright's parent company Northstar Travel Group is a member of CEO Action for Diversity and Inclusion. It's the largest CEO-driven business commitment to advance diversity and inclusion in the workplace, and includes the I Act On pledge for any individual to take.

POWERING GREAT DECISIONS

Research on attitudes about sustainability

Recently, consumers’ interest in greener, sustainable lifestyle habits has surged. In the travel industry, aligning with consumers’ expectations around sustainable practices is key. While the global pandemic forced leisure travelers to take fewer trips and alter their typical traveling style, purchases and attitudes vary by country and demographic.

This report explores consumers’ trip-planning and purchasing behavior in the frame of sustainability. This includes the environmental impact of the travel products they select, and their attitudes toward environmental conscientiousness for future travel.

Sustainability in European Travel 2021