Register for Phocuswright Europe before the price deadline. Get the best ticket price before 31 May.
The supplier-direct channel is the largest online channel, accounting for 36% of total gross bookings compared to 19% for OTAs.
Mobile transactions will lead online gains through 2025, with both suppliers and OTAs the fastest growth via mobile channels. Mobile share of online gross bookings projected to be 47% by 2025.
Booking.com Europe represented 60% of Europe OTA gross bookings in 2021, followed by Expedia Group with 9%.
By 2025, European short-term rental gross bookings are projected to reach €44.3 billion.
