1 thing to know about each major European market

We are beginning to see the end of restrictions in Europe, signaling the start to a new phase of recovery. According to Phocuswright's latest travel research on the European market, positive signs for a strong future include international tourists slowly returning, coupled with accelerated air ticket sales (but from a low base). Travel companies will monitor how the slow pace of international business lets suppliers refocus investments into the leisure market and the hope that the war in Ukraine will not halt travel growth in Europe.

As we prepare a program for the European market's most influential travel leaders, here is one major trend from each of the six major markets in the region:

With French consumers staying closer to home and largely booking direct with suppliers, recovery in the French OTA segment has been limited.

Hotel gross bookings grew 21% to €6.6 billion in 2021.

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The tide is expected to turn for tour operators in 2022, when gross bookings are forecast to soar 223%.

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Germany's railways will continue to lead all travel supplier markets in mobile distribution. Mobile was expected to account for 56% of rail supplier-direct online gross bookings in 2021, rising to 68% at the end of the five-year forecast period.

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The rise of short-haul trips, paired with travelers' desire to communicate directly with suppliers regarding pandemic concerns, have negatively impacted OTAs.

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Mobile is becoming a dominant online distribution channel for every travel supplier segment. Mobile share of supplier-direct online gross bookings will climb from a projected 51% in 2021 to 58% in 2025.

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The resumption of international air travel in 2022 will jumpstart the U.K.'s airline market, and revenue is projected to more than double to £12.4 billion.

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