With French consumers staying closer to home and largely booking direct with suppliers, recovery in the French OTA segment has been limited.
Hotel gross bookings grew 21% to €6.6 billion in 2021.
The tide is expected to turn for tour operators in 2022, when gross bookings are forecast to soar 223%.
Germany's railways will continue to lead all travel supplier markets in mobile distribution. Mobile was expected to account for 56% of rail supplier-direct online gross bookings in 2021, rising to 68% at the end of the five-year forecast period.
The rise of short-haul trips, paired with travelers' desire to communicate directly with suppliers regarding pandemic concerns, have negatively impacted OTAs.
Mobile is becoming a dominant online distribution channel for every travel supplier segment. Mobile share of supplier-direct online gross bookings will climb from a projected 51% in 2021 to 58% in 2025.
The resumption of international air travel in 2022 will jumpstart the U.K.'s airline market, and revenue is projected to more than double to £12.4 billion.