As travelers shift from traditional search to AI-driven discovery, travel companies are being forced to rethink their product messaging—fast. From building partnerships with AI platforms and emerging aggregators to restructuring content for visibility in large language models, the rules of engagement are changing rapidly. In this session, leading travel companies share how they are reenvisioning product positioning, tech and talent—and review what’s working, what’s not and how they are reallocating resources to stay competitive in an AI-first landscape.
