New research by Expedia Group Media Solutions builds on its initial bleisure study to further explore an emerging category of travellers who are extending business trips for leisure. Looking across multiple countries, the research reveals the influences, preferences, priorities, resources, financial factors and more of these travellers. With insights into digital bleisure traveller behaviors, marketers can make the most of this growing trend. In this session, attendees will walk away with the actionable insights needed to inspire and convert potential bleisure travellers from around the world.
