Breakout Sessions

Most tour operators are making marketing decisions based on gut instinct, last year's playbook, or whatever their Google Ads rep told them last week. Meanwhile, the operators pulling ahead are doing something different... and the data proves it.

Propellic has managed the advertising accounts of more than 60 travel companies since 2021, with visibility into nearly a quarter of a billion dollars in ad spend over seven years. In this session, Brennen Bliss, CEO of Propellic, distills that dataset into the five marketing pillars that consistently separate operators who scale from those who stall: statistical modeling that sets the right targets, deep traveler journey intelligence, creative strategy that actually converts, ad platform signal engineering most operators have never heard of, and a conversion-to-scale framework that turns spend into sustainable growth.

You'll also get an honest look at how AI-driven discovery is reshaping where travelers find you - and what operators need to do now before traditional search traffic disappears. You'll leave with a self-assessment framework, real industry benchmarks, and a clear picture of where your operation stands relative to your competitive set.

Presenter:
Brennen Bliss
CEO, Propellic

Presented by:

Travel payments are more complex than ever and the real costs often aren't the ones you see on an invoice. In this session, we'll unpack the hidden operational costs that sit beneath the surface of travel payments, from fragmented systems and manual reconciliation to FX inefficiencies, settlement delays, and supplier payment friction.

Drawing on real-world industry examples, we'll explore how fragmented payment workflows quietly drain margin, slow down operations, and increase friction and how a more integrated approach to collections, FX, payouts, and virtual cards can unlock efficiency, visibility, and commercial advantage.

This session is designed for travel companies looking to modernise payment operations, improve cash flow, and reduce unnecessary cost without disrupting their supplier relationships.

Presenter:
Paul Batchelor
Head of Business Development, Europe, SUNRATE

Presented by:

Travel brands are investing heavily to capture attention—yet many lose customers in the first moments of the journey. A traveler clicks an ad, lands on a site, and encounters something irrelevant or disconnected from their intent, resulting in lost opportunities before the experience even begins.

In the age of AI, this gap has become a competitive battleground. As generative AI and new discovery interfaces reshape how travelers explore and decide, control is shifting. The brands that win won't just drive traffic—they'll own discovery.

In this session, we'll explore how leading travel companies are closing this gap by turning their platforms into AI-powered discovery engines. We'll show how personalization, conversational assistants, and adaptive search drive high-converting journeys—and why owning the experience is key to growth. We’ll also highlight Club Med as a real-world example, where search has been repositioned as a strategic entry point for trip discovery.

Presenter:
Lee Peters
Senior Strategic Account Executive, Algolia

Presented by:

Payments have evolved from a back-office utility into a strategic business function that shapes customer experience, efficiency, and global growth. Join UATP to explore how payments are evolving using advances in AI, embedded finance, real-time payments, and digital assets to modernize payments and create competitive advantage. The session will focus on the strategic importance of payments in driving automation, reducing friction, improving cash flow visibility, and enabling new business models in an increasingly connected global economy.

Presenter:
Paul Swanston
VP of Global Sales, UATP

Presented by:

Showcase your brand as a thought leader by sponsoring a breakout session. Engage directly with industry decision-makers and align your company with the conversations shaping travel's future.

Get in touch with our team by email or call us at +1 860 350-4084 x505 for more information on sponsorship opportunities for breakout sessions.

Participation is free for registered attendees.

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