Event: 2017 Phocuswright Europe
Product: Sojo Travel
Category: Startup Company
HQ: Lucerne, Switzerland
Principal(s): Founders: Stefan Muff, Dr. Uli Sigg
Funding: Axon Vibe's business is backed by private and corporate Swiss investors including Swisscom.
Product Description: Axon Vibe delivers an AI-powered travel assistant for a seamless and exciting mobile experience of public transport users. Customer insights are gained through smart location analytics and enable a contextual communication channel to the users for services/products within travel and beyond (e.g. accommodation, events). We reduce friction along the user's journey by facilitating seamless ticketing and enable public transport operators to orchestrate their customers' door-to-door mobility.
Business Model: Phase 1 (reach): Build up user reach by partnering with public transport operators and integrate solutions into existing mobile apps. Phase 2 (revenue): Share revenue with public transport operators for contextual third-party service and product offerings, ticket sales and customer flow steering.
Competitors: Not Available
Competitive Edge: Understanding user preferences, needs and intents is key for contextual moments marketing. We provide these customer insights based solely on smart location analytics. We facilitate seamless ticketing without additional infrastructure investments - no beacons. The user is in control of the data.
Market Opportunity: Public transport operators (PTOs) have a trusted brand and deliver daily value to a large customer basis. By enabling seamless ticketing, the PTOs can reduce the high investment and maintenance cost of ticket vending machines as well as gates. Through contextual communication, the PTOs can develop new revenue whilst keeping the trust in their brand. The market is ready for modern privacy, where the user controls the data and gives explicit permission with whom to share.
Early Customers: Swiss Federal Railways (SBB)
