Event: 2017 Phocuswright Europe
Product: IQPlanner
Category: Startup Company
HQ: London, U.K.
Principal(s): Igor Kaloshin (CEO), Dmitrijus Konovalovas (CCO)
Funding: $300K invested by founders, $150K pre-seed investments from business angels
Product Description: IQPlanner is new-generation blogging platform that truly connects travel media content with OTA services. It operates as an app store-like catalog of user-generated sample itineraries (templates). The core of the service is an intelligent trip planning engine that allows users to create travel plans of any complexity and easily find the best combination of dates, accommodation and transportation of any kind.
Business Model: We share up to 70% of the revenue we get from OTAs (Booking.com, Skyscanner, etc.) with our authors every time an end user gets inspired by an adventure and makes a booking.
Competitors: Utrip.com, Hiptraveler.com, Triphobo.com
Competitive Edge: IQPlanner is a new-generation blogging platform that connects travel stories written by real people with travel services and makes travel inspiration and booking just one click away. The website works like an 'App Store' where user-generated adventures are easily published, stored and shared.
Market Opportunity: Overall, the global online travel market is exceeding $500B where the most prevailed monetization model is commission from travel suppliers aka hotels, airlines, tours, etc. via a referral model. With average commissions around 3%, we have $16B TAM. We are going to compete globally in the space of media-influenced travelers that now accounts for 37%/, $6B (SAM). Our ambition is to gain at least 10% of this share so SOM is around $600M.
Early Customers: We have more than 100 subscribed bloggers & experienced travelers on the platform. This community is growing fast every month.
