Event: 2017 Phocuswright Europe
Product: Sharewood
Category: Startup Company
HQ: Milan, Italy
Principal(s): Piercarlo Mansueto, Marnix Groet and Giulia Trombin
Funding: 70K BA+ 15K the city of Milan + 65K Edison S.P.A. + 200K club deal + 150K in services Vertical Accelerator
Product Description: The leading European peer-to-peer social marketplace and network that enables people to list or rent outdoor equipment for snow sports, water sports and biking.
Business Model: Sharewood makes money when its community earns and saves money by getting a 15% fee on each transaction.
Competitors: Spinlister in the U.S.
Competitive Edge: Sharewood, a leader in Europe, offers high quality and capillary equipment at the most affordable prices on the market, a time-saving service with an important focus on social. A great vertical community ready to share experiences with each other and already helping us to spread the service.
Market Opportunity: We are operating in the huge outdoor gear and accessories market worth 17B in Europe with over 100M of practitioners that are growing by 54% per year. The European outdoor equipment rental market is worth 25B, while responsible tourism is growing by 20% per year. One of the next disruptive businesses in the sharing economy is the sharing of sports equipment (PWC).
Early Customers: Adventure travel enthusiasts. B2B: we have an affiliation program for hotels, travel agencies, tour operators & online partners.
