Event: 2018 Phocuswright Europe
Product: Booklyng
Category: Startup Company
HQ: Madrid, Spain
Principal(s): Francesco Canzoniere, Gianluca Nerbini, Raffaele P. Guidi
Funding: Founder's savings; acceleration package (€156K); loans
Product Description: The Booklyng intelligence platform allows hotel websites to achieve unrivalled conversion rate increases. Visitors get the right message at the right time through highly personalized customer journeys that simultaneously use 20+ different interactive tools (i.e.: chatbots, pop-ups, push notifications), according to the visitor's behavior and needs, that Booklyng decodes in real time. It installs in five minutes and exists as a marketing layer that can sit in front of any booking engine.
Business Model: The Booklyng business model is based on a monthly fee, or a percentage of commission on assisted/recovered bookings.
Competitors: Hotelchamp, The Hotels Network, Ve Interactive, Triptease
Competitive Edge: Website technology; real-time personalized experiences for customers, according to their profile, behaviour and business value; no internal IT effort is needed even when building complex, personalized customer journeys.
Market Opportunity: 69% of European online hotel bookings were captured by OTAs in 2017, on an estimated total market of nearly €100B. In the U.S., nearly 50% of online hotel bookings were captured by OTAs. Increasing the number of direct bookings is the top priority for hoteliers of all sizes in countries all around the world (source: Siteminder, March 2017). The main mission of Booklyng, to help hoteliers improve their website direct bookings, therefore has a huge addressable market size.
Early Customers: Bahia Principe Hotels & Resorts, Hotel Liabeny, Only You Hotels, Hostal Persal
