Destygo


Guillaume Laporte

Guillaume Laporte

Co-Founder and CEO
Guillaume is passionate for travel, technology and people. He gained experience by working with major travel companies such as Expedia and Ritz-Carlton. He created Destygo in 2016 with two engineers, Ilias Hicham and Pierre Pakey. Guillaume graduated from EHL (international hospitality management Swiss university) and from HEC Paris (entrepreneurship program), a leading business school in Europe.

Event: 2018 Phocuswright Europe
Product: Chatbots
Category: Startup Company
HQ: Paris, France
Principal(s): Co-Founders: Pierre Pakey, CTO; Ilias Hicham, COO; Guillaume Laporte, CEO
Funding: Seed round in July 2017 of €1.1M; three investors: Partech Ventures, Accor Hotels, Pôle Capital
Product Description: Destygo has designed the smart traveler assistant. The chatbots we deploy for our customers are able to answer the most frequent requests from their travelers. Travelers receive updated and customized information via the messaging channels they are comfortable with (such as Facebook Messenger). Human customer service agents focus on the most complex requests and have more time to give personalized answers. Thanks to our solution, technology is complementary to humans.
Business Model: Destygo operates on a business model divided into two distinct parts: (1) A set-up fee based on the number of days and resources needed to build the use cases of the bots at different stages; (2) A monthly license fee, including access to Destygo's technology, maintenance of the chatbot's skills, and an expected volume threshold of messages.
Competitors: Pure end-to-end chatbot players: Kore.ai, Botfuel, Inbenta, Nuance
Competitive Edge: Thanks to our expertise and focus on the travel industry, we can advise our clients during the definition of use cases. Also, we offer a technology that doesn't need extra development. Our platform is built so that clients can improve the chatbot without coding.
Market Opportunity: The online travel market is the biggest e-market in the world and will reach $1.1B by 2020. Messaging apps are more frequented than social media today. Combining these two growing markets, the chatbot market has a huge potential. Destygo has decided to focus on airlines, airports, railways, hotel chains and TMCs/OTAs. These actors are mainly present in Europe and North America.
Early Customers: French bee, Iberia, Vueling, Aéroport de Lyon, Paris Aéroport, Gatwick Airport, RATP, SNCF, Lyria, Transdev, FFT, CWT, MisterFly