Event: 2018 Phocuswright Europe
Product: Sanctifly Travel Wellness Members Club
Category: Startup Company
HQ: Dublin, Ireland
Principal(s): Karl Llewellyn, John Power, John Chapman, Mark Lenihan
Funding: Self-funded 2016; €100K seed round in early 2017; Currently raising £300K by crowdfunding; www.seedrs.com
Product Description: Sanctifly is already the world's largest airport wellness network, at 200+ locations at 90 airports. Download the Sanctifly app, select the airport and preferred activity, then choose from the nearby partner locations. Simple. Start your new, healthier airport downtime routine today! Designed for the travelling executive that would appreciate an early morning shower, workout, swim or sauna before or after a flight. Watch a one-minute video at www.sanctifly.club.
Business Model: We sell enterprise-level, B2B2C. We work with any international organization that either has a duty of care for their traveling employees (e.g. Google) or wants to reward the loyalty of their traveling customers (e.g. Vodafone). We provide a range of engagements to allow them to offer Sanctifly benefits starting at only $5 per user. We make money on both the membership sales (up to 80% margin) and usage (25% margin).
Competitors: As the market developer and leader, we are competing for budget from other travel retail alternatives, for example lounges (Priority Pass).
Competitive Edge: Sanctifly is the only global solution to travel wellness at airports. The app aggregates all the options that are good for you when travelling, including access to airport hotel gym, pool and spa facilities without having to book a room.
Market Opportunity: Sanctifly is a simple solution to a problem that a half billion passengers* face: How to make extended and regular travel better for you. Airport stress, muscle aches, noise pollution are just some negative impacts that travel has on us, contributing to travel avoidance and employee attrition amongst today's white-collar workers. Sanctifly presents travel-well options for members, wherever they are. We're starting at airports. *2016 report 457M business trips, International Air Transport Association
Early Customers: Delighted to work with the staff and customers of clients like Google, FoundersCard, MetLife, Telefónica, Vodafone
