Event: 2018 Phocuswright Europe
Product: Situm
Category: Startup Company
HQ: Santiago de Compostela, Spain
Principal(s): Víctor Álvarez, Adrián Canedo, Cristina Gamallo, Gregory Botanes
Funding: Funding by founders, public agencies and private funding like Unirisco and Amadeus.
Product Description: Situm provides an indoor-outdoor positioning and navigation system that allows users to locate themselves inside buildings and large infrastructures and provides valuable geostatistic information to managers and building owners, allowing them to know how their visitors use the space, the busiest areas and more. Situm's technology also allows clients to locate elements other than users, such as vehicles inside industrial environments, allowing managers to know the performance and the use of the vehicles.
Business Model: Situm markets licenses per user or per building. Clients can purchase a subscription per number of geolocated users, per number of mapped buildings or per the size of the mapped venues.
Competitors: IndoorAtlas, Pole Star, Navizon, Ekahau, Quupa, Ubisense, HPE, Zebra
Competitive Edge: Situm provides indoor positioning and navigation technology that can be deployed in a short period of time and works with the existing infrastructure, requiring zero to low investment in infrastructure.
Market Opportunity: Situm's technology is an ideal solution for companies that want to provide a better service for their customers or to facilitate day-to-day operations with their employees and visitors via indoor location and wayfinding. At the same time, they'll gain valuable geostatistic information to increase business intelligence and to analyze the performance of their indoor spaces.
Early Customers: Galician Healthcare Service, Telefónica, Prosegur, Securitas
