Event: 2020 Phocuswright Europe
Founded Year: 2017
HQ: Jerusalem, Israel
Principal(s): Jonathan Abraham, CEO; Michael Levinson, CPO; Tom Zelazny, CTO
Funding: Mostly private/angel investors, with one seed-stage venture fund on board. Funding to date: $1M
Product Description: Gamitee is a collaborative browsing plug-in, embedded on travel websites, that helps users make booking decisions together in a stress-free way. Users can easily construct a wish list, invite their friends and/or family members to connect, and then proceed to edit, vote on, and discuss their items of interest. Decision making becomes easier, increasing user engagement and improving user experience, which leads to higher conversion rates and an overall increase in sales for our customers.
Business Model: B2B2C SaaS-based plug-in. Tiered monthly subscription plans, following a one-month-long free pilot. Payment plan is decided based on the website's traffic, and data collected during the pilot period. Currently, we tailor every contract to meet the needs of each client.
Competitors: No known direct product competitors in travel. Competitors with similar features: buywith, Cartonomy, Intercom, Squadded, Shoptell (Shopify app).
Competitive Edge: Gamitee's web plug-in is embedded on travel booking websites, enabling users to easily share, plan, discuss and book together, leading to an increase in overall sales. With a straightforward, zero-touch deployment, requiring no back-end work, our product is made accessible to a range of customers.
Market Opportunity: We are looking forward to expanding our international clientele and marketing our product to companies in Europe and the U.S., in addition to signing Israeli clients. Our clients are OTAs, metasearches, airlines, car rentals and tour operators (we have clients/POCs with at least one of each).
Early Customers: ESHET, Mona Tours, Ofran, Smart Air, Travelcheck, LivItaly, Sky-Tours. POCs signed: Cheap Caribbean, icelolly, Otravo, lastminute.com