Award(s): Winner: Most Innovative Startup
Boyd Cohen

Boyd Cohen

Boyd Cohen obtained his Ph.D. in strategy and entrepreneurship at the University of Colorado in 2001. He has published three books on sustainable entrepreneurship and urban innovation and dozens of peer-reviewed articles. Boyd moved to Barcelona in 2015 and became Dean of Research at EADA Business School. Leaving academia behind, he co-founded Iomob, a next generation Mobility as a Service solution offered to major public and private transportation and travel industry organizations.

Event: 2020 Phocuswright Conference
Product: Iomob
Founded Year: 2017
HQ: Barcelona, Spain
Principal(s): Boyd Cohen, Ph.D., CEO; Josep Sanjuas, Ph.D., CTO; Victor Lopez, Ph.D., Director Software Engineering; Adrian Ulisse, CBO
Funding: >€1M from Techstars, Blockasset, Centrality and B4Motion
Product Description: Iomob is building technology to enable integrated mobility experiences. In a world of increasing fragmentation of mobility options, Iomob integrates all providers in a single, unified platform. Iomob's platform includes upstream and downstream API layers that enable and simplify the integration with mobility services. Our platform features proprietary routing engines that can build travel plans that combine options according to end-user preferences, and facilitates bookings and payments of selected mobility services. This technology is packaged as SDKs that B2B clients can leverage to integrate functionality in native apps (or other solutions). Iomob's platform is a global B2B plug-and-play Mobility as a Service open marketplace.
Business Model: Iomob generates revenue from:
1) Software license to enterprise transport and travel clients
2) Commissions from private mobility services transactions
3) Mobility Data Marketplace (being funded by EU H2020)
Competitors: Trafi, SkedGo, Kyyti Group
Competitive Edge: Iomob is the first open Mobility as a Service platform that facilitates interoperable, roaming mobility throughout Europe and beyond.
Market Opportunity: A growing number of organizations are interested in offering seamless access to mobility services for their customers and employees. Rail operators and transit authorities are key clients for Iomob, but the range of customers we have open conversations with include airlines, travel agencies, energy companies, insurance companies, OEMs and more. Estimates suggest that by 2030, the global market for Mobility as a Service (MaaS) will reach $9.4B.
Early Customers: Renfe (Spanish rail), London North Eastern Railway (LNER), Skanettrafiken (Swedish transit authority), Wellington (NZ)
Contact: Boyd Cohen, CEO;; +34 684 339 968