Event: 2021 Phocuswright Europe
HQ: London, U.K.
Principal(s): Nikita Dedik, Alex Urbanovich, Kirill Khomko, Val Britaus
Funding: $2M in R&D (50% equity investors, 40% reinvested revenues, 10% loans). Break-even. Raising $4M.
Product Description: Marketplace of curated routes, trip planner for car travels, budget-optimized dynamic packaging and booking, mobile storytelling and in-car voice guidance.
Our platform enables interactive routes for road trips, staycations, city breaks – big trends in 2020-2021 – via an online marketplace platform for car travel experiences, powerful and versatile routes designer, industry-unique budget optimizer, and support for both community-driven curated routes and premium content creation services.
Business Model: B2B/C/G. Software licensing, paid content subscriptions with revenue sharing, cross-marketing and special projects. Integrations with partners' digital channels in a fast-track fashion. White-labels, widgets, APIs for automotive, destination marketing and affinity partnerships. Global network of content creation, curation and translation partners.
Competitors: Partial (indirect): AAA Road Trip Planner, Google Maps, Mappo, Roadtrippers.com, ViaMichelin. We are first-movers with integrated in-car experience.
Competitive Edge: Enabling easy car travels at scale via curated routes with interactive guidance. Integrating with car navigation systems, with autonomous transport in mind. Connecting tourism destinations to in-car experiences through storytelling, powered by audio and voice AI and a global network of contributors.
Market Opportunity: "Travel by car is the only means of travel that draws majority interest" Copyright: Airbnb Report: 2021 Will Be the Year of Meaningful Travel. Building a bridge between automotive digital platforms, tourism destinations and travellers - new communication channels for destination marketers, new user experience for car users. Supporting SDGs - tourism dispersal, remote destinations development, greener transport - via curated routes, including "electric routes" for EVs with CO2 savings appeal and charging stops.
Early Customers: Cerence (#1 voice AI in cars); Mastercard; Visit Saudi; VW Group; soon: industry's first in-car integration with a premium automaker