Event: 2021 Phocuswright Europe
HQ: Villanueva del Pardillo (Madrid), Spain
Funding: €800K from various business angels
Product Description: Organizing a meeting today is hard. It is a manual, time-consuming and inefficient process. TROOP has solved that. We have built a meetings planner tool which aggregates and visualizes all relevant factors for planning a meeting fast and based on data. We help to increase productivity, save money, and reduce carbon footprint. We are currently busy adding a meetings fulfillment ecosystem where we are connecting to existing suppliers to allow users to plan and book meetings.
Business Model: SaaS with different license tiers for mid-market and enterprise customers.
Competitors: Our main competitor is a manual process executed by millions of executive assistants and meeting planners who spend weeks on organizing meetings.
Competitive Edge: We are a first mover in a space which has become particularly important as we are coming out of this global pandemic. Our meetings planning tool is built on the newest tech and based on years of customer-led innovation.
Market Opportunity: The meetings and events market is a €1T opportunity. It is an extremely fragmented space with thousands of agencies. Challenges are different and existing technology is only solving parts of the group workflow challenge of organizing meetings. A company who is successful in building an end-to-end solution will be able to become a multi-billion € business.
Early Customers: Large multinational companies like Mondelez and some of the biggest brands in pharma, FCMG and tech.