The Data Appeal Company

datappeal.io


Mirko Lalli

Mirko Lalli

CEO & Founder
Mirko Lalli has 15 years of experience in marketing and digital innovation as a consultant and lecturer. He's a leading tourism entrepreneur and was the previous CMO for the Tuscan region. Lalli has also served as a member for the Tourism Innovation Committee of the Italian Ministry of Cultural Heritage, Activities & Tourism since its first edition.

Event: 2021 Phocuswright Europe
Product: Data Appeal Studio
HQ: Florence, Italy
Principal(s): Mirko Lalli, CEO & Founder; Alessio Schiavelli, CTO; Leo Piras, CMO
Funding: Raised $4.5M (Seed, Series A). Our last round was in September 2018 and we are actively working on a new round this summer.
Product Description: Data Appeal Studio (DAS) is the only all-inclusive location and experience intelligence, destination analysis platform to understand any location around the globe. DAS provides rich data sets, proprietary KPIs (i.e. The Covid Safety Index, Travel Barometer, Sentiment Score, etc.) and its technology has worldwide outreach across all industries so DMOs can obtain the most comprehensive overview of their territory. Customers can compare time periods, industries, visitors, sub-destinations, competitors and more.
Business Model: Data Appeal Studio is sold on an annual contract; the price varies based on the POIs analyzed, which depends on the location (neighborhood vs. city vs. region vs. country) and industry (hospitality, F&B, retail, etc.).
Competitors: Mabrian, ForwardKeys and SafeGraph
Competitive Edge: Data Appeal provides the most comprehensive visitor sentiment and business intelligence insights for any points of interest, brand, industry or territory. Our solution enables users to uncover the most granular detail and obtain a holistic overview.
Market Opportunity: Our self-provisioning SaaS platform provides an inside look at a destination's reputation from a visitor's point of view. Destinations use our dashboard to anticipate demand, identify audiences for their marketing strategies, and understand what drives visitors to their destination. Users can understand and evaluate the perception of any territory based on visitor demographics, online review and feedback habits, and much more to create a tailored offer, exceeding visitor expectations.
Early Customers: ENIT - National Tourism Board of Italy; Regions of Puglia, Veneto, Emilia Romagna; Territory of Amalfi; Cities of Rome and Lugano
Contact: Hannah Babineau, International Marketing & Partnerships Manager; [email protected]; +39 342 105 5347