It's July

Award(s): Winner: Launch: EMEA People's Choice Award
It's July
Tamar Liberman

Tamar Liberman

CEO & Co-Founder
Born in Sweden, raised in Israel Tamar holds an LLB in law (TAU).Tamar has been an Entrepreneur since 2010, initially with ‘Giftoree’, and later on with ‘Just About’. She Holds a master degree in Gender Studies (with distinction, TAU) and acts as a co-chairwoman of the alumni council for the past year. Tamar is an active member of the management team and volunteer in Israel’s women entrepreneur community, Yazamiyot.

Event: 2022 Phocuswright Conference
Product: It's July
HQ: Tel Aviv, Israel
Principal(s): Tamar Liberman, CEO; Tal Narkiss, CMO; Lee Winfield, COO; Doron Horwitz, CTO
Funding: It’s July has completed a pre-seed round including Techstars Accelerator and private angels.
Product Description: It’s July is here to change how families meet and travel. We enable traveling families to discover destinations in a whole new way by matching them with local families for a joint experience, where one family is the host and the other is the guest.

With It’s July, families can create an innovative family profile adding their details, interests, and preferences. The platform’s advanced AI capabilities optimize matches between families and experiences using their data added to the profile.
Business Model: It’s July is a subscription-based platform. Families who sign up, pay to be a part of the platform, and get to access and book experiences - whether traveling abroad or in their hometown. Additional revenues will be generated from cross-selling and strategic partnerships with relevant brands.
Competitors: No one has yet to disrupt the families’ travel industry! It’s July offers a unique service - Imagine Airbnb Experiences meeting Tinder for families.
Competitive Edge: It’s July is creating a new supply in the travel industry. Where existing platforms enable travelers to experience destinations via professional attractions only, It’s July enables traveling families to meet local families for a joint experience and experience destinations like locals with locals.
Market Opportunity: Family travel has changed! The growing trend of local experiences together with COVID, has made families seek unique, intimate and local interactions. Research shows that 80% of families are looking for local experiences while traveling, and 70% would like the money they spend on travel to go back into the local community. With $1.4T as the global experiences market, including $239B spend by tourists and families being the #1 driver of growth & 1/3 of the travel industry the opportunity is huge.
Early Customers: Early customers are Millennial families from top cities around the world (children age < 12, live in urban areas).
Contact: Tamar Liberman, CEO & Co-Founder;; +972-52-6711675