Alex leads strategy for the Enterprise & Embedded Finance business in EMEA at Airwallex, focusing on helping businesses integrate financial services into their core user experiences. With over a decade of experience spanning payments and financial services, Alex previously led Worldpay's strategy and GTM for their global travel and airlines business, following his role as a strategy consultant at EY-Parthenon. Alex is passionate about how modern embedded finance can unlock new revenue streams and frictionless booking experiences for the travel ecosystem. He is based in London.